The impact of consumers’ attitude towards mobile payment feasibility

Lam, Jia Wen (2019) The impact of consumers’ attitude towards mobile payment feasibility. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

	Text (24 Pages) The Impact Of Consumers’ Attitude Towards Mobile Payment Feasibility.pdf - Submitted Version Download (1MB)
	Text (Full text) The impact of consumers’ attitude towards mobile payment feasibility.pdf - Submitted Version Restricted to Registered users only Download (1MB)

Abstract

This thesis discussed about the impact of consumers’ attitude towards mobile payment feasibility in Malaysia. The research focused on three research objectives which are; (1) to identify the consumers’ concerns that influencing the mobile payments feasibility in Malaysia, (2) to investigate the relationships between perceived security, payment culture, perceived usefulness and perceived ease of use, and (3) to identify the main consumers’ concern that influencing the mobile payment feasibility in Malaysia. In this research, the researcher carried out the case study in quantitative research method by conduct a survey among the young public to access the performance of mobile payment services available in Malaysia. Besides, the direct opinion from the consumers able to enhance the insight of the service providers. In conclusion, mobile payment feasibility is important to realise Bank Negara Malaysia (BNM) strategy which is Malaysia becomes a cashless society by 2050.

Actions (login required)

View Item