The Effects Of Service Quality Toward Students Satisfaction At Higher Education Institution In Malaysia

Ismail, Nur Syamimi Auni (2019) The Effects Of Service Quality Toward Students Satisfaction At Higher Education Institution In Malaysia. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Student satisfaction is the significant criteria and accomplishment and excellence for the institutions in delivering service to the student. The education institutions must look into the needs and wants of their student to be successful. Thus, student satisfaction is generally used to measure the level of student perception towards education institutions service and quality. The aim of the study is to identify the relationship between service quality and student satisfaction in Cosmopoint College, Kuantan. This study will be conducted using a set of questionnaire to students from Cosmopoint College, Kuantan. The empirical results of this study can provide support for the Parasuraman’s SERVQUAL (1985), which related to the factors contributing to students’ satisfaction. The result of the study shows that there is positive and significance relationship between service quality and student satisfaction. Thus, this study provides useful insight and feedback that will benefit Cosmopoint College, Kuantan.

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