The impacts of e-commerce adoption on business growth in SMEs halal food industry in Melaka

Mohamad Yusof, Nur Syazwani (2019) The impacts of e-commerce adoption on business growth in SMEs halal food industry in Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Nowadays, small and medium enterprises (SMEs) in the halal food industry in Malaysia seen has developed rapidly and it is very important to the development of Malaysian’s economy. SMEs will give a huge contribution as a global player in the increasing market of the halal food industry. This research discusses about e-commerce adoption among SMEs especially in the halal food industry in their business operation. Actually, e-commerce can give many advantages to business who implement it, where it allows businesses to easily make transaction speedily and cheaply with the customer. This study was carried out among SMEs halal food industry in Melaka, where sets of questionnaires were sent out via mail and by hand. In this research, there are 159 respondents have involved in this survey and respond for the questionnaires. The survey intends to find out the relationship of e-commerce adoption with the business growth of SMEs in the halal food industry in Melaka. There are three variables has been identifying, which is increasing in sales, expanding market and business efficiency. This study investigates all three impacts of e-commerce adoption either have a relationship with the business growth of SMEs in the halal food industry in Melaka. The results of this survey are generated from the Statistical Package for Social Sciences (SPSS) version 22.0, frequency analysis, regression analysis, and correlation analysis. In conclusion, the results showed that all three variables (increasing in sales, expanding market and business efficiency) have a relationship with the dependent variables (business growth). Then, regression analysis results show that business efficiency is the highest impacts of e-commerce adoption on business growth of SMEs in the halal food industry in Melaka.

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