Factors Affecting Access To The Market By SME Food Manufacturer

Hashim, Hasanah (2019) Factors Affecting Access To The Market By SME Food Manufacturer. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

SME has played a significant role in both, economic growth and development in Malaysia. Food and beverage is a sub-sector of the manufacturing sector, which is the second largest concentration of SMEs. This study focused on SME entrepreneurs access to retail outlet. The research goal is to identify the approach used by SME food manufacturer to open up the market and maintain their product in the market. The research objective is to observe the ability of SME product in retail outlet, to understand the motivation of SME to make their product available in the market and to evaluate the factor that determines access to the market. The research involves qualitative approaches of observation and Interview. Qualitative data in the form of observation and transcription of the interview will be analyzed through thematic based content analysis. This study focuses on SME food manufacturing companies around Malacca

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