Reasons behind consumer’s behavioral intentions toward digital piracy

Khoo, Qiu Ti (2019) Reasons behind consumer’s behavioral intentions toward digital piracy. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Piracy problem has become a huge serious and long been threat to a country especially economy of the country. Rapid technological developments nowadays have foster the growth of this problem into new form which is digital piracy. In this research, relationship and impact between reasons (social influence, economic factors, consumer morality and technology factors) and consumer’s behavioral intention towards digital piracy will be analyzed. 150 questionnaire were distributed to target respondents in this research through Google Form Online. Besides, data analysis technique such as Pilot Test, Descriptive Analysis, Reliability Test and Pearson’s Correlation had applied to analyze the data collected by using SPSS. Result shows that social influence, economic factors and technology factors have significantly positive relationship with the dependent variable. However, the result showed that there is no relationship between consumer morality and consumers behavioral intention towards digital piracy. Hence, determinants like social influence, economic factors and technology factors had been accepted except consumer morality that had rejected due to its very weak positive but not significant relationship. This study can help related parties to more understand the reasons behind consumers’ behavioral intentions toward digital piracy.

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