Mahusain, Nurliyana (2019) The effects of viral marketing on sales performance in SMEs food industry. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
Text (24 Pages)
The Effects Of Viral Marketing On Sales Performance In SMEs Food Industry.pdf - Submitted Version Download (325kB) |
|
Text (Full text)
The effects of viral marketing on sales performance in SMEs food industry.pdf - Submitted Version Restricted to Registered users only Download (1MB) |
Abstract
This paper accounts on the effect of the viral marketing on the sales performance in SMEs food industry. The research analysing and aimed the use of viral marketing and the effects it has on the sales performance in SMEs food industry in Malaysia. The research was conducted in four regions in Malaysia. The sample contained of 150 SMEs companies, picked out using a bedded sampling technique, with the respondents completing the questionnaire. The result exposed that the majority of respondents were either neutral or distressed that the people create a positive statement about their companies through viral marketing. The findings are quite detailed by using the explanatory study and quantitative nature. Generalizing should be better only if the samples are including more regions.
Item Type: | Final Year Project (Project Report) |
---|---|
Uncontrolled Keywords: | Internet marketing, Internet advertising |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
Divisions: | Library > Final Year Project > FPTT |
Depositing User: | Norfaradilla Idayu Ab. Ghafar |
Date Deposited: | 20 Oct 2020 06:23 |
Last Modified: | 21 Feb 2024 07:37 |
URI: | http://digitalcollection.utem.edu.my/id/eprint/24610 |
Actions (login required)
View Item |