The effects of viral marketing on sales performance in SMEs food industry

Mahusain, Nurliyana (2019) The effects of viral marketing on sales performance in SMEs food industry. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

This paper accounts on the effect of the viral marketing on the sales performance in SMEs food industry. The research analysing and aimed the use of viral marketing and the effects it has on the sales performance in SMEs food industry in Malaysia. The research was conducted in four regions in Malaysia. The sample contained of 150 SMEs companies, picked out using a bedded sampling technique, with the respondents completing the questionnaire. The result exposed that the majority of respondents were either neutral or distressed that the people create a positive statement about their companies through viral marketing. The findings are quite detailed by using the explanatory study and quantitative nature. Generalizing should be better only if the samples are including more regions.

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