Tan, Wai Theng (2019) Dimensions of service quality influence customers’ adoption towards digital banking. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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Abstract
The rapid changes of new technology has caused banking sector keep on improving on its service. The number of Internet users has increased potentially in Malaysia but the adoption rates towards digital banking is considered low in Malaysia. Due to this situation, several issues have been raised such as lack of security or customers’ lack of knowledge to use the technology bank offer and these will be taken into account in this study to investigate the factors that affect customers’ adoption towards digital banking. Thus, the main objective of this research is to examine the impact of independent variables which are Security and Privacy, Efficiency, and Reliability towards dependent variable which is Customers’ Adoption towards Digital Banking in Selangor, Malaysia. In this research, researcher used the questionnaire method to collect the data from the respondents. There are 400 sets of survey questionnaires distributed and collected from the respondents whom owned bank account in Selangor, Malaysia. Next, the result of statistical analysis is analyzed by using Statistical Package for the Social Sciences (SPSS) software. In order to test the hypothesis developed in this research, there are few analysis conducted which are descriptive analysis, reliability test, and Regression analysis to find the significant relationship between independent variables and dependent variable. After analyzed the data, researcher added some recommendation and conclusion about this research
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Customer Satisfaction |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Norfaradilla Idayu Ab. Ghafar |
| Date Deposited: | 20 Oct 2020 06:21 |
| Last Modified: | 14 Feb 2024 06:42 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/24609 |
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