Factors influencing consumer intention to use smart bike-sharing services in Melaka

Salleh, Nur Khairiena (2019) Factors influencing consumer intention to use smart bike-sharing services in Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

A smart bike-sharing services is a sustainable transportation that allows individuals to commute in an environmentally manner. It can be accessed through the web or an app. There are two types of the bike which are docked and dockless. Both bikes are groups together either in a station or parked everywhere. In Melaka, the smart bike-sharing services have implemented in 2016. This means the implementation of the bikes is still new. In line with Melaka mission to become a green technology state by 2020, so this research was to identify the awareness of the user towards the bike and what makes them intend to use the smart bike-sharing services in Melaka. The target respondents were tourists in Melaka with cycling experience as the smart bikesharing services were implemented to attract more tourists in Melaka. The instrument for data collection was a questionnaire and respondents were selected using purposive sampling to filter their eligibility. More than 400 questionnaires were distributed through the Google Survey and paper. However, only 390 was eligible to become respondents. All the data collected were analysed by using SPSS version 23. The descriptive analysis was used in this research reveal the respondent’s low awareness, while multiple linear regression was used to find the factor influencing and the most important factor influencing the consumer to use smart bike-sharing services. The results revealed four independent constructs (perceived usefulness, perceived ease of use, perceived environment, and perceived innovativeness) were found significant in influencing consumer intention to use smart bike-sharing services in Melaka where the p-value <0.05, thus the hypotheses tested were accepted. While two independent constructs (perceived enjoyment and perceived value) were found not significant in influencing consumer intention to use smart bike-sharing services in Melaka where the p-value >0.05, thus the hypotheses tested were rejected. The implications from these results were discussed.

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