Mazlan, Nur Hashiela (2019) Factors influencing customer satisfaction in health care services. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
![[img]](http://digitalcollection.utem.edu.my/style/images/fileicons/text.png) |
Text (24 Pages)
Factors Influencing Customer Satisfaction In Health Care Services.pdf - Submitted Version Download (274kB) |
|
Text (Full text)
Factors influencing customer satisfaction in health care services.pdf - Submitted Version Restricted to Registered users only Download (999kB) |
Abstract
The aim of this study is to identify, compare and evaluate the determinants of the patient satisfaction regarding the service and health care centers. Physical environment, reliability and customer friendly staff are used as independent variables and patient satisfaction use as dependent variable The quantitative research and the random sampling technique is used for the data collection and survey was conducted using the questionnaire consisting on the close questions given to the patients of different department of the hospitals. Responses were analysis using correlation, multiple regression. Findings indicate that physical environment, reliability and customer friendly staff are directly affect customers satisfaction.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Consumer satisfaction, Customer loyalty |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Norfaradilla Idayu Ab. Ghafar |
| Date Deposited: | 18 Sep 2020 02:25 |
| Last Modified: | 21 Feb 2024 07:47 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/24578 |
Actions (login required)
 |
View Item |
Altmetric
Altmetric