The implication of supply chain management on consumer purchasing decision towards food industry in Melaka

Nordin, Muhamad Saiful (2019) The implication of supply chain management on consumer purchasing decision towards food industry in Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Managing the supply chain is essential in order to supply end-customers with the goods and services. However, the notions of supply chain management can only indirectly linked to the problems of consumer purchasing decision and avoid customer satisfaction. The role of supply chain management is, without a doubt, an important factor for improving corporate success, as mentioned in many publications. The consumer behaviour is also an important consideration for organisational viability in years to come from a distinct view. This study attempts to study the relationship between factors in supply chain management on consumer purchasing decision towards food industry in Malacca. The factors in supply chain management in this study are inventory management, traceability and customer service. This study provides the important for organisational to deliver good supply chain managements as the consumer nowadays are became aware about their needs and wants, it will results for organizational to deliver better supply chain and improved customer satisfaction towards food industry

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