Entrepreneur characteristics and firm performance on Malaysia food and beverage industry SMEs

Mazlan, Nurnazatul Shasha (2019) Entrepreneur characteristics and firm performance on Malaysia food and beverage industry SMEs. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

In the past decade, small and medium-sized enterprises (SMEs) has grown and they play a vital role in the economy. Based on the statistics, revealed the growth of Malaysia a SMEs Gross Domestic Product (GDP) at 7.2 percent exceeds Malaysia’s GDP which registered at 5.9 percent in 2017. This show that SMEs in Malaysia have flourish especially in the Food and Beverage industry. However, there are challenges for the entrepreneur to involve in business. The insufficient skilled labor force with low productivity and low-quality output, lack of management and expertise and competition from the global market are challenges faced by Malaysia SMEs. In addition, Malaysia wants more the number of successes in DFTZ to make Malaysia's entrepreneur should have characteristics that can motivate them to compete in the emerging market. There are 150 respondents participated in this research by distributes the structured questionnaires to analyse the most significant entrepreneur characteristics towards firm performance. This research used a quantitative method by conduct 150 respondents in Peninsular Malaysia. Four entrepreneur characteristics (self-confidence, creative and innovative, risk-taking propensity and need for achievement) towards firm performance have been analyzing. Thus, the findings show creative and innovative was most influence the firm performance. Therefore, creative and innovation were essential characteristics for an entrepreneur to solve the problem by providing unique solutions. This study extends this research line to use a qualitative and mixed method in order to have a deeper understand and get more information about entrepreneur characteristics and firm performance.

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