Customer characteristics towards aesthetic product based on emotional design approach (water drinking bottle design)

Ahmad, Krishya Nuraqilah (2019) Customer characteristics towards aesthetic product based on emotional design approach (water drinking bottle design). Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

	Text (24 Pages) Customer Characteristics Towards Aesthetic Product Based On Emotional Design Approach (Water Drinking Bottle Design).pdf - Submitted Version Download (5MB)
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Abstract

This project discusses the design features based on customer's emotions by using 'kansei engineering' , 'kansei words', and 'face personality approach'. The focus of th is project is the customer's characteristics of the aesthetics product base d on the emotional design approach. This project is primarily to form aesthetic design of customer priorities through major research distributed to respondents in Melaka. There are 8 designs of drinking water bottles used in the questionnaire to investigate the design options of the drinking water bottle of the word Kansei out of 70 design bottles. 5 kansei which demonstrates customer satisfaction statements that represent customer designs towards ' stylish ','unique ',' attractive ',' easy to handle ', and ' simple' designs. Statistical statistics for social science (SPSS) are used to analyze answers respondents for statistical data in this project, ten designs of drinking water bottles for each category. 8 bottles design were choose out of 70 bottles towards design profile compatibility in terms of using 'emotional' and 'customer preferences'. For Kansei options, the average higher than the Kansei words is determined by using 'export choice'. The' Cormfortable and Safety ' word has a high average value. Meanwhile for Physiognomic characteristics shows product 4,5,6 ,7,8 have correlation towards eye lateral (width).

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