Factors influencing consumer's attitudes to continuously use the mobile shopping applications

Ling, Hung Zin (2019) Factors influencing consumer's attitudes to continuously use the mobile shopping applications. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

With the Internet, the mobile shopping become growing rapidly as more people are using the mobile devices as the primary tools for purchasing the products online. This research aims to identify the factors influencing consumer’s attitudes to continuously use the mobile shopping applications and to determine the relationship between the independent variables (perceived usefulness, privacy and security, electronic word of mouth, design aesthetics and perceived ease of use) and dependent variable (consumer’s attitudes to continuously use the mobile shopping applications). The primary data is collected through the respondents who had previous experience on using mobile shopping applications to purchase the products by using the questionnaire. 384 sets of the questionnaires are distributed to gain the feedback from the respondents and the data collected are analyzed by using SPSS software version 23.0. The pilot test will be conducted to ensure the reliability and validity of the research. The data are analyzed and results are interpreted in the form of table and chart. Lastly, the managerial implications are discussed to provide the useful suggestion to the managers. The recommendation for the future research has been discussed in order to provide the recommendation for the future researchers who are willing to study the similar research.

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