Physiognomic Type Preference Tow ARDS The Aesthetic Of Product Design (Shampoo Bottle)

Habeeb Mohamed, Muhammad Azmi (2019) Physiognomic Type Preference Tow ARDS The Aesthetic Of Product Design (Shampoo Bottle). Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Today, as the demand for shampoo bottle that can fulfil the customer demand based on their preference are increasing, a solution for this problem are highly required in order to provide the best product to the customer that suit their taste. Based on that reason, a study has been carried out to find out the Physiognomic type preference towards the aesthetics of product design of shampoo bottle. The objective of this study is to investigate the preference towards the aesthetic of product design of Shampoo bottle based on Kansei Engineering, Physiognomic and PhiMatrix, and Analytical Hierarchy Process (AHP) features. Kansei Engineering will be the tool to translate human feelings towards the product, Physiognomic and PhiMatrix will be used to identify the respondent character and personality from their face structure while AHP will be used for the complex decision making process to make the best decision during the data analysis stage. First, the data and information of the customer preference and kansei words that represent their feeling towards the Shampoo bottle design were collected through 300 surveys. Next, the respondent face are captured and measured by using PhiMatrix to relate with their preference on the Shampoo bottle design. From the data collected, a correlation is made by using SPSS to know the customer preference based on their face structure. Then, Analytical Hierarchy Process(AHP) software are used to find which kansei word are mostly chosen by the respondent and what are the design that are mostly preferred by the respondent. From the findings , it is found that most of the respondents prefer Product 1 due to the Beauty of the product. Looking ahead, it is expected that this research will be important to understand customer demand preference and it will be useful to improve customer satisfaction towards the product.

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