The decision of product preferences for clothes iron based on the customer characteristics

Kassim, Muhammad Amin Firdaus (2019) The decision of product preferences for clothes iron based on the customer characteristics. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The aim of this study is to identify the customer satisfaction and decision the product preferences related to Kansel Engineer. In this study, the researcher had set the objective: (1) To analyse the decision of product based on customer characteristic using Eysenck Peronality approach , (2) To evaluate the customer characteritic towards Eysenck personality and (3) To validate the customer satisfaction and decision the product preferences correlated to kansel Engineering. ln this study, the factors that need to be considered in product development such as emotion and nature. At the beginning of the study, it is necessary to conduct a survey, which is related to developing a questionnaire. Respondents are from . (UTeM) and Durian Tunggal and a total of 350 samples were taken. Prior to conducting this study, the researcher conducted an injtiaJ test and obtained an expert opinion to re-arrange a questionnaire for a major questionnaire. The questionnaire contains customer preferences, 5 words that represent emotional meanings based on Kansei Words, Eysenck personality, and 6 designs of iron clothes. As the results of this study, researcher have found that mo st respondents chose Design-l based on 'Comfort'. Later, the researchers reaffirmed the product priority again by 60 respondents and using the Preferred Expert software the result shows that Design- I is the most preferred that satisfies customer satisfaction standards and is associated with Kansel Words. For Eysenck's personality, analysis shows that most of the 'Neuroticism Style' are related to the majority of respondents' age and occupation.

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