Ahmad Rafiee, Aina Nazirah (2019) Factors Affecting Online Shopping Of Purchasing Apparels Among Young Adults. Project Report. UTeM, Melaka, Malaysia. (Submitted)
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Factors Affecting Online Shopping Of Purchasing Apparels Among Young Adults.pdf - Submitted Version Download (460kB) |
Abstract
Rapid growth of internet service has provided another huge marketplace for apparel retailing. Online retailing has become another corporate trend in Malaysia in recent years. However, there are some risk may be affected to consumers when purchase things via online shopping. This research therefore establishes a valid measure on the quality dimensions of online shopping on online apparel retailing. The main objective of this research is to investigate the relationship between factors affecting online shopping to purchase apparels (privacy/security, website design, customer service and atmospheric/experiential) towards online shopping intention. Survey questionnaires was collected in Melaka with 386 respondents who were had an experience buying apparel and run by using SPSS Version 23.0. The finding shows that there was a significance relationship between privacy /security, customer service and atmospheric /experiential towards online shopping intention.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Young adult consumers, Attitudes, Consumer behavior |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Sabariah Ismail |
| Date Deposited: | 17 Aug 2020 03:56 |
| Last Modified: | 17 Aug 2020 03:56 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/24531 |
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