The Role Of Intellectual Property Right (IPR) In Protecting Fashion Industry In Melaka

Amran, Nur Aneesa (2019) The Role Of Intellectual Property Right (IPR) In Protecting Fashion Industry In Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

This research is studying about the Role of Intellectual Property Right (IPR) in Protecting Fashion Industry in Melaka. The purpose of this research contain three main objectives. The first one is to identify the role of IPR in protecting fashion industry in Melaka. Next is to examine the factors of fashion industry to be protected under IPR and lastly is to recommend better IPR for fashion industry in Melaka. The procedure of collecting the data is using qualitative method through interview. Interview session with four respondents from fashion design companies in Melaka is made to gather the data needed in order to answer the research questions. Analysis shows that all respondents had protected their intellectual property under IPR Law in Malaysia. All companies had registered under the Trademark Law meanwhile one of them had registered their design under Industrial Design Law under Intellectual Property Corporation of Malaysia (MyIPO). The finding also found out that the significant role of IPR in protecting fashion industry in Melaka is protect brand of the companies as all companies wanted to avoid people from copying and riding their brand. Meanwhile, the major determinant for the company to protect their intellectual property is to protect their company’s reputation because brand is used to distinguish their brand from competitor. To recommend better IPR for fashion industry, awareness of designers, public and authority role with the existence of IPR is important to make sure the to make sure IPR roles as protection tool can be effective and foster more creativity in the industry

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