Factors Influence The Adoption Of Mobile Banking For Reservation (MBR) Among UTeM Undergraduates Students

Rozman, Suraiya Natashya (2019) Factors Influence The Adoption Of Mobile Banking For Reservation (MBR) Among UTeM Undergraduates Students. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Mobile Banking for Reservation (MBR) are largely introduced and promoted to replace traditional payment service in making reservation. The purpose of the research project is to determine factor that influence mobile banking adoption that focusing more on reservation service area among Malaysian people particularly the youngster because they are early majority of mobile usage. Primary data will be collect 150 questionnaire surveys using probability sampling technique – cluster sampling method, through online self-administered questionnaire Meanwhile, secondary data was used for literature review; the proposed research framework including performance expectancy, effort expectancy, social influence, facilitating condition and behavioural intention that are expected may influence adoption of mobile banking. The results after analysing information from previous research will benefit Malaysia economy development due to increase the total number of mobile banking adoption among the youngsters

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