Noordin, Zahrul Irfan (2019) The impact of green attributes on customer loyalty of supermarket in Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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The Impact Of Green Attributes On Customer Loyalty Of Supermarket In Melaka.pdf - Submitted Version Download (5MB) |
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Abstract
This study empirically the impact of green attributes on customer loyalty of supermarket in Melaka. This study tested four hypotheses on impact of green attributes on customer loyalty of supermarket with empirical data from a sample of 384 people who lived in Melaka. The framework has been proposed to investigate the impact of green attributes on customer loyalty of supermarket in Melaka. Three attribute are considered in this research, namely eco advertising, eco label and environmental awareness. The results showed that eco advertising, eco label and environmental awareness contain positive significant green attributes on customer loyalty of supermarket. This study is important in a global context, as supermarket is one of agent that preserve environment.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Customer loyalty, Consumer satisfaction |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Sabariah Ismail |
| Date Deposited: | 28 Jul 2020 08:23 |
| Last Modified: | 22 Feb 2024 06:22 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/24507 |
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