Factors influencing consumers perceived risks towards online grocery shopping in Johor Bahru

Phang, Hwee Yuan (2019) Factors influencing consumers perceived risks towards online grocery shopping in Johor Bahru. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Nowadays, the growth of online grocery platform has been more popular to public because e-commerce users had been growth rapidly. Besides that, online grocery shopping site also is one of the e-retailing businesses. Through shopping website, consumers can purchase different of grocery goods from the virtual grocery stores that showed the list of items and pricing of grocery goods. The online grocery shopping stores provided the delivery service after the proses of purchase grocery goods that can be deliver to the place which consumers had been assigned. Thus, the whole proses of purchases also include the proses of delivery that had the possibility regarding consumers unable to expect the result of shipment and purchase decision. Therefore, the research study aimed to study the factor influence of consumer perceived risks towards online grocery purchase intention in specified area of Malaysia which is Johor Bahru. The research objectives can be found in this research that is the relationship between factors of perceived risk and purchase intention of consumers towards online grocery shopping. Survey data will be collect via questionnaire from 384 respondents who had the purchasing experience on online grocery and carried out in some specified area of Malaysia. Conclusively, through this research can help the researcher to examine the factor of perceived risks that influencing consumer’s purchase intention from online grocery shopping and give recommendation to the online grocery retailers which are the perceived risks they need to focus.

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