The Impact Of Digital Marketing On Sales Performance Among SMEs In Melaka

Abu Hasan, Ahmad Amirrudin (2019) The Impact Of Digital Marketing On Sales Performance Among SMEs In Melaka. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

This study is about the impact of digital marketing on sales performance among SMEs in Melaka. In this era, the SMEs business need to compete with other big company who have a huge financial. Digital marketing gives a big impact to the larger firm. This challenge was causing the sales of the SMEs business become lower due to this situation. So, digital marketing has provided small and medium enterprises a platform to make awareness to customers on what they provide due to their comparatively low value. This study also describes the independent variables (email marketing, mobile marketing, social media marketing, search engine optimization (SEO) that have relationship with dependent variable (Sales Performance). In this study, the researcher uses descriptive studies because easy to collect and analyze data. This research had targeted a sample size of 100 respondents from the location that has been selected that is Melaka. The quantitative method also been use in this research. The questionnaire was structured to provide uniformity in response of SMEs. From the result of this study, we will know whether the suggestion that had been done by the researcher to improve the impact of digital marketing on sales performance among SMEs.

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