Evaluate the factor affecting customer satisfaction in fast food restaurant

Mat Husin, Mohamad Hakim (2019) Evaluate the factor affecting customer satisfaction in fast food restaurant. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The purpose of conducting this research projects is to study the factors of food quality, service quality and perceive value that influenced customer satisfaction in fast food restaurant. To attain the objective of this research, research question, and three hypotheses are developed and test. A review of literature was conducted to find out the relationship among the factors of food quality, service quality, and perceive value to the customer satisfaction. Primary data were collected through survey questionnaire and 253 sets of questionnaires were distributed to the target respondents which are public and student in Malacca and secondary data which is researcher refer to the journals, books and internet access. Data collected will be analyze by using Statistical Package for Social Science (SPSS). Research methodologies that use in this research is quantitative method that researcher provide the questionnaires to the respondent and also use the descriptive method as the research design for gathered the data. Researcher also use some of research instruments will be use in this research which are pilot test, validity test and reliability test to make sure that the research is valid and reliable to do for the researcher.

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