Effectiveness of social media as a business platform for SMEs in Malaysia

Abdul Aziz, Ahmad Kamal (2019) Effectiveness of social media as a business platform for SMEs in Malaysia. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

	Text (24 Pages) Effectiveness Of Social Media As A Business Platform For SMEs In Malaysia.pdf - Submitted Version Download (1MB)
	Text (Full Text) Effectiveness Of Social Media As A Business Platform For SMEs In Malaysia.pdf - Submitted Version Restricted to Registered users only Download (1MB)

Abstract

Social Media now has been a part of everyday life in most people around the world. Social media has created a global phenomenon where people share about what is happening in their daily life to other people. Most people find it very amusing and entertaining. Because of the wide usage of social media around the world, its use is now being utilized in many ways. Rather than sharing about what we are doing in daily life, people are now sharing useful knowledge, artworks that has never seen before and people also has found the idea of using it as a business platform as for its interactiveness in sharing information and data. For this, researcher has found out that most small businesses are now utilizing social media as a business platform mostly when it comes to microentrepreneurs which made up 76.5% of SMEs in Malaysia. Researcher would like to find out if social media is effective as a business platform among SMEs and what are the factors and most important factor that would influence them. The survey through questionnaire was conducted by researcher to collect respondent’s answer and the data collected is analyzed by quantitative research method. A total of 384 questionnaires will be handed out and analyzed with statistical techniques. This research contributes to an understanding of how social media users among SME’s look upon the effectiveness of social media as a business platform among SMEs in Malaysia.

Actions (login required)

View Item