Consumer purchase behaviour towards natural cosmetic in Malacca

Mohd Akbar, Nurul Nadhirah (2018) Consumer purchase behaviour towards natural cosmetic in Malacca. Project Report. Universiti Teknikal Malaysia Melaka, Melaka. (Submitted)

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Abstract

In the past year, too many skin problem had been occur in Malaysia. So, there were many product have been investigate by National Pharmaceutical Regulatory Agency (NPRA) to reduce this problem. In this study the researcher discover factor of consumer to purchase natural cosmetic. Why they buy natural cosmetic and ignore to buy cosmetic that contain chemical. Overall, the objective of this study is to examine the factors that can affect consumer to buy natural cosmetic. Other than that, the researcher also want to know the most factor can affect consumer to buy the natural cosmetic. The dominant factors will give the big impact for consumer to purchase natural cosmetics. In this research, the researcher use theory of Consumer Purchase Behaviour as a study about the factor of consumer to purchase natural cosmetic. This research will used three main factor, Social, Personal and Psychological. Those factor that the researcher think will be the major factor that will affects the consumer decision and behavior. This research will be use survey questionnaire as the method to measure the behavior consumer to purchase natural cosmetic. The SPSS is using to know the outcomes of dominant factor will affect consumer purchases. So the researcher discovers natural cosmetic can help consumer to reduce their skin disease and safe our world with green environmental friendly.

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