A study on customer perception towards communication skills at Pertubuhan Peladang Kawasan (PPK) Temerloh, Pahang

Jali, Noraini (2018) A study on customer perception towards communication skills at Pertubuhan Peladang Kawasan (PPK) Temerloh, Pahang. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Communication is a process where a person delivers messages to another person in a given linguistic context. The messenger delivers will leads to the desired outcome between the two parties.Communication has turned into a basic piece of regular day to day existence in the competitive current age.This research study will examine the customer perception towards communication skills at ‘Pertubuhan Peladang Kawasan’(PPK) Temerloh.This study develop a theoretical framework based on the problem statement,the independent variable (speaking,listening, training,effective writing and reading) and the dependent variable (customer perception).This study will use quantitative analysis by using questionnaires.The questionnaires are distributed to the customers of PPK Temerloh.The finding from this study reveals that only speaking,training,effective writing and reading had a relationship with the customer perception.

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