Mohamad Haiere, Nurul Fatin Athirah (2018) Key drivers of crowdfunding participation in community. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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Abstract
Crowdfunding is changing how,why,and which ideas are brought into existence.With the increasing number of crowdfunded projects,it is important to understand what drives people to either create or fund these projects.To shed light on this new social phenomenon,we present a grounded theory of key drivers of crowdfunding participation in community.By performing questionnaire on 384 respondent,we uncover the drivers of crowdfunding, which include the motivation, awareness,emotional value and internet development.Based on these finding,we provide the key determinant for all the drivers of crowdfunding.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Crowd funding |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HG Finance |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Mohd. Nazir Taib |
| Date Deposited: | 14 Nov 2019 02:26 |
| Last Modified: | 19 Jan 2024 05:37 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/23730 |
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