Measuring user’s adoption of MOOCs from the perspective of the institutional theory

Saffi, Amanina (2018) Measuring user’s adoption of MOOCs from the perspective of the institutional theory. Project Report. Universiti Teknikal Malaysia Melaka, Melaka. (Submitted)

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Abstract

Massive Open Online Courses (MOOCs) is one of the education learning platforms that have been introduced in order to increase the technology use in the education learning system nowadays. A few years ago, MOOCs has been included in the national agenda in the institutions as it is addressed in the 11th Malaysian Plan (2016-2020), the National Economic Model, Economic Transformation Program and also includes in the Malaysian Education Blueprint which is expected for higher education. However, there is a little research about the adoption of MOOCs platform in the learning education system which is to measure the user’s adoption of MOOCs from the perspective of the Institutional Theory. This proposed theory is the extension form the Technology Acceptance Model (TAM) with three factors from institutional theory includes Coercive Pressures, Normative Pressures and Mimetic Pressures. This research study will be focus at all faculties in Universiti Teknikal Malaysia Melaka (UTeM). This research found out the user’s adoption of MOOCs as a technology education learning platform. Besides, this research also includes a several research method such as descriptive research design with quantitative method, survey questionnaire and also operationalization of construct measurement which is Seven-point Likert scale to confirm the conceptual framework. The survey questionnaire data was collected from 159 respondents which is will be analyses using Statistical Package for the Social Science (SPSS 23.0). Thus, the results of this research can contribute to the adoption of MOOCs among UTeM undergraduate students who apply with this education learning platform.

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