The role of communication toward innovation for SME in food and beverages industry in Melaka

Zulkiply, Mohammad Khairul Amilin (2018) The role of communication toward innovation for SME in food and beverages industry in Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Nowadays,our country has move forward to more advance for innovation. But it will useable if the workers cannot understand and catch-up the information given in place for doing innovation.The aim for this research is to investigate the role of internal communication and external communication toward innovation.In this study, the independent variables are internal communication and external communication while the dependent variable is innovation.This study will be conducted by using the descriptive studies and use quantitative research to collect the data.Besides,the researcher will collect the primary data from private service sector in SMEs Food and Beverages at Malacca.For secondary data also will collected from reading material such as journals,articles and some relevant academic books.Besides that,this study is selected cross sectional studies to gather the data at periods of time.The research consists of reliability and validity to make the research become more valuable and accurate.The researcher design is to apply self-administered questionnaires as the research instruments and the sample size of this research was designed to 56 respondents.The data is analyzed by using IBM Statistical Package for Social Sciences (SPSS) Statistics 23.The result from this research shown that,there were two positive relation between innovation which is internal communication and external communication.

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