The factors that affect the attitude of people towards direct selling in Melaka and Terengganu

Ong, Soon Liang (2018) The factors that affect the attitude of people towards direct selling in Melaka and Terengganu. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

	Text (24 Pages) The Factors That Affect The Attitude Of People Towards Direct Selling In Melaka And Terengganu.pdf - Submitted Version Download (384kB)
	Text (Full Text) The factors that affect the attitude of people towards direct selling in Melaka and Terengganu.pdf - Submitted Version Restricted to Registered users only Download (1MB)

Abstract

Nowadays,many people had changed their ways of shopping and they buy their daily stuff in the direct selling company as one of reason is the direct selling is the current trend.Then,there is also increment in the unemployment rate in Malaysia,but actually people has the second choice which is they could earn their income or passive income through the direct selling company while they are buying their daily stuff.Although,many direct selling distributor had also failed in their direct selling business and they have no idea why they failed. Besides,there is also many people also been scam by the investment scam likes pyramid schemes.So,this research is conducted to help to figure out the factors that caused them happened.This research also used to investigate what is the attitude of people towards direct selling when they been approached or engaged by the direct selling company.Actually,direct selling is one of the channels in the promotion and it is the activity of the market that bring the value of the product or service from the manufacturer directly to the end-user without any intermediaries and in the non-retail environment.This research is descripto-explanatory research and it is used the quantitative research method to obtain the data.The data are collected by using the questionnaire that distributed to the 384 respondents in the Malacca and Terengganu.The result of the analysis showed that experience with direct selling distributor,price of the product and quality of the product have significant relationship with the attitude of the people towards direct selling in Melaka and Terengganu.While the factor of information about direct selling has no significant relationship with the attitude of the people towards direct selling in Melaka and Terengganu.This results of this study contributes exceptional judgement to consumers and direct selling distributors in the Malaysia.

Actions (login required)

View Item