Perception and usage intention of islamic finances product among non-muslims in Melaka

Ghozali, Muhammmad Nur Hafiz (2018) Perception and usage intention of islamic finances product among non-muslims in Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

As a country that practices the principles of Islam, Islamic Finances must be used by the entire citizen in this country.They must know what kind of perception of Islamic finances that influences the intention to use the Islamic finances.If they know all about Islamic finances, it will be a consideration to either use it or not.This study investigates the relationships between perception and usage intention of Islamic Finances Products among non-Muslims in Melaka.Specifically this research is to determine the significant relationship between perception and usage intention Islamic Finances Product among non-Muslims.Based on my observation,there are some past studies with the quite similar topics with this research that ease the researcher to conduct this study.Islamic finances are a finance that was used by some countries in this world such as Nigeria,Kazakhstan,Jordan,Australia, South Africa,Cyprus and Kenya.This study is focusing for a population of the location which is Melaka.A total 164 respondents participated in the survey at selected areas in Melaka.Research method used for this research is quantitative and using explanatory research design to complete this research.This study was conducted using secondary and primary data which is by using past study and questionnaires to collect the data.The data analyze of the perception and usage intention of Islamic product passes all validity and reliability tests to be a good fit model for causal hypotheses testing.The result of hypotheses has revealed that there is a significant relationship between perception and usage intention of Islamic Finances Product among non-Muslims.

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