Critical factors and strategies involved in micro entrepreneur success

Zulkifli, Nur Intan Liyana (2018) Critical factors and strategies involved in micro entrepreneur success. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

This study aims to develop clearer understanding regarding of the critical success factor and strategies for micro entrepreneur success in Melaka.Besides,the objective of the research is to propose framework in becoming successful micro entrepreneur.The research design for this case study is using mono method qualitative by conducting a semi-structured interview.The interviewee involve of micro entrepreneurs who is successful in business and sustained many year in business.The rational using qualitative method is due to the researcher want to acquire more information and in-depth insight about the business success among the micro enterprises.From the findings,the researcher has completed and achieved all the objectives where to uncover the emphasized critical factors and strategies involved in micro enterprise success.Besides,the propose framework in becoming successful micro entrepreneur also has arranged based on the most significant to least significant which helps potential micro enterprise to get an overview regarding of micro entrepreneur success.

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