Factors effecting buyer-supplier relationship : A case study in manufacturing industry

Zainudin, Khairul Syaffiq (2018) Factors effecting buyer-supplier relationship : A case study in manufacturing industry. Project Report. Universiti Teknikal Malaysia Melaka, Melaka,Malaysia. (Submitted)

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Abstract

For this research, it is about a study the buyer-supplier relationship in manufacturing industry. It is a critical factor for manufacturing industry servival in this global business environment. However, to reach a good buyer-supplier relationship it not easy and have few challenges or issuse need to face with the current condition and they have to look over how to achieve this buyer-supplier relationship in semi-conductor industry. Therefore, this study would look into factor effecting of buyer-supplier relationship in semi-conductor industry. In order to achieve this objectives, researcher use the qualitative study was employed by case study of in interview of one semi-conductor company. Researcher use the semi-structure interview of inquiry that combines a pre-determined set of open questions (questions that prompt discussion) with the opportuninity for the interview to explore particular themes or reponses further. The finding shows have a four factor effecting of buyer-supplier relationship consists of trust,communication, cooperation and power-dependence. Besides that, the finding achieve based on literature review and the case study about the buyer-supplier relationship. This study believe to supporting information for the existing know ledge. This study also can make the company or industry to be more aware about the buyer-supplier relationship especially in semi-conductor company.

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