Growth determinants and small business performance : evidence from the Terengganu snack industry

Ismail, Siti Juwairiah (2018) Growth determinants and small business performance : evidence from the Terengganu snack industry. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Small Medium Enterprises (SMEs) are one of the sectors that assist in improving the economy in Malaysia. Statistics show that 98.5% of businesses in Malaysia are SMEs.The Government allocate nearly to 30% for the food and beverage business sector.Thus the survivals of this industry are vital to contribute to Malaysia economy.With regards to the effects of this industry,this research investigates the factors that influence the performance of small businesses in the snack industry in Terengganu. Moreover,this study also identify the difference of growth determinants based on demographic factors,examine the relationship between the growth determinants and the performance of small business in snack industry,and determine the main factor that influencing the growth determinants in small business.The study also outlines the factors that help entrepreneurs overcome the problems that occur in their business based on business growth stages.Quantitative methods were used in this study which involved the distribution of questionnaires to related companies.The findings show that there are significant differences in the characteristics of entrepreneurs and the firm characteristics based on job positions with significant values of 0.039 and 0.045.In conclusion,the implementations of growth determinant factor for small businesses have a positive impact on business development.This study also provides a deeper understanding of the factors that drive the growth of small businesses.

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