Ng, Eng Kiong (2018) The impact of perceived risk that influence consumers' attitude towards online shopping on mobile and accessories product category. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
![[img]](http://digitalcollection.utem.edu.my/style/images/fileicons/text.png) |
Text (24 Pages)
The Impact Of Perceived Risk That Influence Consumers' Attitude Towards Online Shopping On Mobile And Accessories Product Category.pdf - Submitted Version Download (1MB) |
|
Text (Full Text)
The impact of perceived risk that influence consumers' attitude toward online shopping on mobile and accessories product category.pdf - Submitted Version Restricted to Registered users only Download (10MB) |
Abstract
The purpose of this study is to investigate the influence of consumers' perceived risk on consumers' attitude toward online shopping in Malaysia, specifically on mobile and accessories product category. To accomplish this purpose, this research proposed a conceptual framework. using three independent variables which are product performance risk. delivery risk. and psychological risk with consumers' attitude toward online shopping as the dependent variable. The researcher conducted a main test, utilizing a convenience sample of 150 students at UTeM. Results from the main study offered insights on the relationships among the three types of risk perceptions, and consumers' attitude toward online shopping. The data collected was quantitatively analyzed via SPSS 22.0, the multiple linear regression result indicated that delivery risks and psychological risk are hazardous and negatively affect the attitude of online shoppers. Product performance risk risk was found to have positive effect on consumers' attitude toward online shopping, meaning that online buyers of this site trusted the online seller and they encountered less troublesome with the site. The findings in this study offer useful framework for determining and handling consumers' perceived risk in e-commerce to raise consumers' interest to shop online and to reduce trouble faced by the consumer in the browsing on line shopping websites.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Teleshopping, Electronic commerce, Consumer behavior, Purchasing, Customer relations, Management |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Mohd Hannif Jamaludin |
| Date Deposited: | 27 Aug 2019 04:23 |
| Last Modified: | 06 Feb 2024 03:56 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/23444 |
Actions (login required)
 |
View Item |
Altmetric
Altmetric