The factors influencing home buyer's purchase intention in Johor Bahru

Nizam, Syahira (2018) The factors influencing home buyer's purchase intention in Johor Bahru. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The people's life styles are changing as the world keep on revolving and the development of new products and service is needed in order to satisfy the society's increasing demand. Therefore, the aim of this thesis had been to examine the factors influencing home buyer's purchase decision in Johor Bahru. The objective of this study is to identify the relationship, factors and most influence factors that can affect home buyer's purchase intention in Johor Bahru residential area. Based on the literature review, the influence factor of home buyer's purchase intention are demographic criterion, intrinsic housing attribute, and extrinsic housing attribute. The quantitative method is in the form of questionnaire survey conducted to achieve the objective of the research. Questionnaire was distributed to the 150 respondents in Johor Bahru and the data was analysed using descriptive analysis, inferential analysis, and multiple regression to define the result. The result demonstrated that intrinsic housing attribute and extrinsic housing attribute have significant relationship with home buyer's purchase intention in Johor Bahru. For demographic criterion shown there is no significant relationship. As a conclusion, the outcome of this study indicates that intrinsic housing attribute is the most influential factor that influences home buyer's purchase intention in Johor Bahru and the least important factor is demographic criterion. In addition, this study encourages studying the other attributes that might affect home buyer's purchase intention, and include all of the home buyers or customer within Malaysia as the recommendation for future study.

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