Characteristic of an effective social media toward the improve sales of frozen food for micro business

Mat Jari, Nur Aqilah (2018) Characteristic of an effective social media toward the improve sales of frozen food for micro business. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

University Teknikal Malaysia Melaka (UTeM) is a one of an institution that give the opportunities to their students especially for final year students to do the research for their Final Year Project (FYP).The aim of Final Year Project is to uncover the undergraduate students to learn with real project working environment based on the experience that students get during their internship. Final Year Project also allows students to determine their skills to find the new things that can help students to delivery some product in future through their knowledge,creativity and thinking.In this research,the objective of this research is to explore the significant relationship between characteristic of an effective social media (Facebook) on the improve sales of frozen food for micro business and to analyse the significant correlation between characteristic social media and the improve sales of frozen food for micro business. Based on the hypothesis,it is assume that,whether there is a positive relationship or no relationship between variables which characteristic of an effective social media with the sale improvement of frozen food for micro business. Besides that, the method that will be used in these studies is quantitative method research in order to get the data information from respondents by using questionnaire technique. Finally, this study may help in increasing the productivity of micro business in Malaysia.

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