Green purchase behavior among consumers in Malacca city by examine the factors influence

Yahya, Kalthom (2018) Green purchase behavior among consumers in Malacca city by examine the factors influence. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

In recent years the problem of pollution is increasing. This has been a concern for many people about this issue. Therefore, people are beginning to pay attention to their environment. People began to take steps to tackle this problem, including green purchase behaviour. Consumers began to use eco-friendly products or green products to mitigate environmental problems. Thus, this study was conducted to identify factors influence green purchase behaviour among consumers in Melaka City. Based on literature review, factors influence green purchase behaviour are social, environmental, and government incentives. The quantitative research method is in the form of a questionnaire that has been conducted to achieve the objectives of the questionnaire. The questionnaire will be distributed to the respondents and the collected data will be analysed using descriptive analysis, inference analysis and regression to determine the outcome. The results show that social influence, environmental and governmental intimacy have a significant positive relationship with green purchase behaviour. In conclusion, the results of this study indicates that social influence is the most important factor that influence green purchase behaviour.

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