Analyze factors that influence purchase intention toward sport shoes

Sazalli, Muhammad Farid Aiman (2018) Analyze factors that influence purchase intention toward sport shoes. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

This study is conduct to analyze factor that influence purchase intention toward sport shoes brand in Melaka This research covered at Melaka only. Hence, this study aim to analyze the factor that attracts consumer purchase intention toward sport shoes The data will collects using questionnaire from 140 respondents in Melaka. Explanatory study in research design and quantitative method was used in this research. The study is limited to several independent variable such as, price, design, quality and brand which that have significant impact on the consumer purchase intention toward sport shoes. The results of this study will contribute remarkable conclusion to marketers and sport shoes industry in Malaysia market.

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