A framework of marketing promotion for perishable products

Muhammed Suzuki, Ahmad Hakimi (2018) A framework of marketing promotion for perishable products. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Marketing promotion was choosen to improve the agropreneur and SME‟s performance for selling perishable product for this research of the study.For this research, marketing promotion will be used to boost up the agropreneur and SME‟s performance in order to attract their customer intention.The type of marketing promotion must be related with the agropreneur and SME‟s performance in selling the perishable product.This research gain the data from any journal,articles,internet which are related with this research.For this research, marketing promotion to boost up the performance of agropreneur in selling the perishable product was selected to identify the objective in this research.The aims of this research are To identify the marketing promotion for perishable products among agropreneurs in Malaysia,To exermine the relation between marketing promotion and selling behavior among agropreneurs in Malaysia and To determine the most significant marketing promotion towards selling behavior among agropreneurs in Malaysia.The research need to know about what are the types of marketing promotion which can be used for future.For the methodology,the survey and questionnaire was contributed to collect respondent answer,while data collected was analyzed quantitatively,As a result,most of the marketing promotion is significant with the selling behavior because marketing promotion can improve perishable product sales and the customer aware about the product.As a conclusion,there are 4 variables of marketing promotion will be used to implement for successful perishable product sales.

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