Drivers of innovation in small medium sized firms : A case study in food and beverages industry in Malacca

Zulkifle, Muhamad Wazir Azizi (2018) Drivers of innovation in small medium sized firms : A case study in food and beverages industry in Malacca. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

	Text (24 Pages) Drivers Of Innovation In Small Medium Sized Firms - A Case Study In Food And Beverages Industry In Malacca.pdf - Submitted Version Download (624kB)
	Text (Full Text) Drivers of innovation in small medium sized firms - A case study in food and beverages industry in Malacca.pdf - Submitted Version Restricted to Registered users only Download (1MB)

Abstract

Nowadays, innovation has become crucial in all sectors and industry all over the world. Therefore, the small medium sized firms need to be competent in their business to have a good business competition with major companies and organizations. This is where the innovation has become so important to improve the business quality. The aim of this study is to investigate the financial, technological capability and consumer preferences as drivers of innovation in small medium sized firms in food and beverages industry. In this study, the independent variables are financial, technological capability and consumer preferences while the dependent variable is innovation. This study will be conducted by using descriptive studies and use quantitative research to collect the data. Next, the researcher will collect the primary data from small medium sized firms in Malacca. Meanwhile, secondary data also will be collected from reading materials such as journals, articles and some relevant academic books. Furthermore, this study is selected cross sectional studies to gather the data at period of time. The research consists of reliability and validity to make the research become more accurate and valuable. The researcher design is to apply self-administered questionnaires as the research instruments and the sample size of this research was designed to 127 respondents. The data is analyzed by using IBM Statistical Package for Social Sciences (SPSS) 23. The result from this research shown that, there were two positive relation between innovation which is financial and technological capability.

Actions (login required)

View Item