The implementation of green practices toward trusted brand of SME product : a case study at Koko Minda Food Industries Sdn Bhd

Anuar, Nazihah (2018) The implementation of green practices toward trusted brand of SME product : a case study at Koko Minda Food Industries Sdn Bhd. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

A study conducted to the implementation of Green Practices towards trusted brand of SME products, which is focusing at the Koko Minda Food Industries Sdn Bhd. There have three objective of this study (i) to determine the relationship of entrepreneurship attitudes towards the trusted brand of SME products (ii) to determine the environmental procedure toward trusted brand (iii) to determine the relationship of awareness program towards trusted brand. This research is a quantitative method that using the survey item which is questionnaire. The population of the targeted respondents is 150 which is targeted on the Koko Minda worker and consumer, therefore the sample size needed is 126 respondent in order to analyze the result.

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