Factors influencing people acceptance towards catering service in Melaka

Md Ali, Muhammad Ikmal Hisyam (2018) Factors influencing people acceptance towards catering service in Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

In conjunction with higher demand of food service industry, hospitality sector has always been the choice of people when they want to conduct any occasions or functions. Realizing this issue, the food handlers inclined their service quality in order to offer only the best for customers. In that way, they can increase customer acceptance and satisfaction towards their service. Therefore, the signal is the need to assess the factors influencing people acceptance towards catering service. In quantitative research, the research strategy is to distribute questionnaire forms which was designed based on the research objectives. A total of 384 usable questionnaires were analyzed. Statistical techniques such as descriptive analysis, reliability analysis, multiple regression analysis and Pearson correlation analysis were used in this study. The multiple regression analysis results showed that teamwork in hospitality, food quality management and selection of menu positively influenced the people acceptance towards catering service. However, food safety was found not have any significant relationship with the people acceptance towards catering service. Hence, this research provides useful and valuable information for hospitality sector to accelerate the service in order to increase customer acceptance and satisfaction in the future.

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