The Purchase Decision Of Online Consumers Towards On Product Quality Of Lazada Among FPTT, UTeM Students

Cheong, Yoke Teng (2018) The Purchase Decision Of Online Consumers Towards On Product Quality Of Lazada Among FPTT, UTeM Students. Project Report. UTeM, Melaka. (Submitted)

Text The Purchase Decision Of Online Consumers Towards On Product Quality Of Lazada Among FPTT, UTeM Students - Cheong Yoke Teng - 24 Pages.pdf - Submitted Version Download (187kB)

Abstract

This research paper is to determine the purchase decision of online consumers towards on the product quality of Lazada. This research paper will be focus to students who studied at Faculty of Technology Management and Technopreneurship (FPTT), Universiti Teknikal Malaysia Melaka (UTeM). Qualitative analysis which questionnaire will be provided with reliable questions to those respondents. Thus, the SPSS software will be used for data analysis in this research paper to verify the relationship between the purchase decision and product quality such as reliability analysis, correlation analysis, multiple regression and hypothesis testing. The independent variables include characteristics, functionality and perceived value of products. However, the items of dependent variables include customer satisfaction, loyalty, repurchase intention and reputation. There are 272 respondents were involving in this research paper. Through the data analysis, it shows the strong relationship between those variables which means that the purchase decision has great impact to product quality of Lazada.

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