Challenges of commercialisation in product packaging innovation among food industries

Mohamad Saleh, Abdullah Na'im (2018) Challenges of commercialisation in product packaging innovation among food industries. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Since era globalisation nowadays, commercialization presents a complex challenges for the industry, particularly for food industries whose operating in technology field on product packaging. Many activities, external of organisations and resources are often needed in order to bring new product packaging innovation into the market which can create competitive advantage and also to create several benefits for the food industries. Therefore, it is important to examine the challenges of the commercialisation which was one of the objectives of this study. Besides, the research used qualitative method to conduct the research and at the same time in-depth interview was mainly used due to gain understandings, reasons, opinions and motivation which is relatable with the study. In addition, it is believed that this research paper will beneficial to the industry practitioner and academician to be served as future reference.

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