Customer satisfaction towards service provided at Pejabat Daerah & Tanah Bera, Pahang

Md Nanyan, Nurul Suhaili (2018) Customer satisfaction towards service provided at Pejabat Daerah & Tanah Bera, Pahang. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Customer satisfaction is the significant criteria of accomplishment and excellence for the company in delivering service to the customer. An organization must look into the needs and wants of their customers to be successful. Customer satisfaction is a term generally used to measure a customer’s perception of a company’s products and services. That is the reason why many researchers and academicians have continuously emphasized on the importance of customer satisfaction. Customer satisfaction is important because many researchers have shown that customer satisfaction has a positive effect on an organization’s. Service provided is the fundamental factor to measure customer satisfaction at the government sector. This paper presents “Customer Satisfaction towards service provided at Pejabat Daerah & Tanah Bera”. The objectives of this study are to identify the relationship between customer satisfactions towards service provided by the staff. A direct link between customer satisfaction and future intentions was established. The results of this study will provide companies especially service-based businesses to understand the choices that are relevant to customer satisfaction and let them deliver the better services to ensure customer satisfaction.

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