Tee, Tian Leng (2017) Acceptance Level Of Consumer To Purchase Modular Cabinet Through Online Shopping. Project Report. UTeM, Melaka,Malaysia. (Submitted)
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Abstract
This study mainly focuses on the acceptance level of consumer to purchase modular cabinet through online shopping.In recent years,usage of online shopping is growing and is expected to increase in corning years.As mobile banking and mobile internet is assimilated to Malaysian daily life,online shopping has become one of the strong marketing tool for marketer,where every business individual and organisations are started to study its usefulness.Therefore there is a need to study the acceptance level of consumer to purchase modular cabinet through online shopping.Extended Technology acceptance model (T AM2) has been used to carry out this study which examined perceived usefulness and perceived ease of use affecting the intention to use online shopping and also has been extended by adducing three factors of perceived risk,perceived cost,and perceived trust.Questionnaires have administered to respondents by convenience sampling method.After analysis the results,it was initiated that perceived usefulness and perceived trust having significant positive relationship with intention purchase modular cabinet through online shopping.While perceived ease of use,perceived cost,and perceived risk has no relationship with intention to purchase modular cabinet through online shopping.Among all,perceived trust is proved that able to influence intention to purchase modular cabinet through online shopping the most.Meanwhile,data collected were analysed by Statistical Package of Social Science (SPSS)software. Even though this research has its limitations,but the implications of this study's results contributed practical recommendations to the directions for further work.Outcome of this result also provided furniture industry recommendation on how to improve their online shopping service with the purpose of attract more customers to use their online shopping to purchase modular cabinet.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Consumer behavior,Consumer satisfaction -- Evaluation, Customer relations -- Management,Teleshopping. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Mohd. Nazir Taib |
| Date Deposited: | 28 Jan 2019 08:29 |
| Last Modified: | 28 Jan 2019 08:29 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/22734 |
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