Nagendiren, Hashvini Dhewi (2017) Factors Influencing The Preferences Towards Online Fashion Purchase On Web 2.0 Among Generation-Y. Project Report. UTeM, Melaka,Malaysia. (Submitted)
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Factors influencing the preferences towards online fashion purchase on web 2.0 among generation-Y.pdf - Submitted Version Download (2MB) |
Abstract
The aim of this study is to study the factors influencing Generation -Y towards online shopping and to identify the most influencing factor of Gen-Y towards online shopping and to investigate the satisfaction level of Gen-Y towards online shopping on Web 2.0.This study was conducted by using descriptive study approach and the methodological choice was quantitative where the survey questionnaire used to collect the data.This study was conducted in State of Johor to 249 respondents.Finally the collected data was analysed to test the significance between the independent variables price,promotion, distribution channel,payment method and the dependent variable the factors influencing the preferences towards online shopping.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Online data processing,Consumer behavior,Purchasing. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Mohd. Nazir Taib |
| Date Deposited: | 28 Jan 2019 07:33 |
| Last Modified: | 28 Jan 2019 07:33 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/22697 |
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