Examining The Corporate Entrepreneurship : Case Study In Palm Oil Companies Malaysia

Chin, Ciao Hui (2017) Examining The Corporate Entrepreneurship : Case Study In Palm Oil Companies Malaysia. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

This research is discussing about the corporate entrepreneurship in palm oil companies Malaysia. To investigate the corporate entrepreneurship value in palm oil companies, this research focuses on two important issues namely as; (1) The hurdles that might challenges the corporate entrepreneurship, and (2) the strategies to overcome the hurdles that challenges the corporate entrepreneurship initiative in palm oil companies. In this study, the researcher will conduct the multiple case studies by using the qualitative research method, which included the semi-structured interview with suitable respondents in order to investigate the related and importance for implementation corporate entrepreneurship in palm oil companies Malaysia. On the other hand, this research also will propose the innovative suggestions to enhance the effectiveness of the corporate entrepreneurship in palm oil companies Malaysia. In conclusion, the corporate entrepreneurship is able to help a palm oil to develop a competitive advantage to overcome the current issue of palm oil plantation.

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