Mohammad Noor, Nurul Ezwati (2017) The Influencing Factors Contributing Towards Online Purchase Intention Among Consumers In Kelantan State. Project Report. UTeM, Melaka, Malaysia. (Submitted)
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Abstract
The increasing demand in usage of technology nowadays has expanded business activities towards the online system that will ease any kind of business transactions. As such, business organizations have moved forward in providing better services to gain customers satisfaction. Internet is a platform that used by business organization to provide consumers with the online purchase intention facilities to purchase products or services. Nevertheless, it is important to understand the factors that will influence consumers online purchase intention. Hence, this study aims to determine the factors that could influence the online purchase intention among consumers in Kelantan State. Quantitative approach has been used in this research through distribution of 300 questionnaires to the internet users whom used the online system to purchase products and services in Kelantan state. Finding from the study reveals that there were factors that influencing the online purchase intention among consumers in Kelantan state. This research has discovered that, there are three variables were significant factors which were trust, perceived value and satisfaction, while, convenient and products or services were found insignificant towards online purchase intention. This study used Multiple Regression Analysis (MRA) to analyze the relationship between variable. The results of this study will assist the online marketers with a better understanding about the online purchase intention that will allow them to strategize more effectively on the online marketing strategy.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Internet marketing, Consumer behavior, Purchasing |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Mohd Hannif Jamaludin |
| Date Deposited: | 26 Nov 2018 02:15 |
| Last Modified: | 26 Nov 2018 02:15 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/22020 |
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