Product Service System (PSS) Acceptance Among Consumer In Malacca

Mohammad Yunus, Nasihah Solehah (2017) Product Service System (PSS) Acceptance Among Consumer In Malacca. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text (24 Pages) Product Service System (PSS) Acceptance Among Consumer In Malacca.pdf - Submitted Version Download (168kB)

Abstract

Today production, sales and marketing focus to satisfy the customer demand. Product–Service System is an innovation strategy, shifting the trade centre from the physical products of design and sales to a system of the design and sales adding the objective to fulfilling client demands. The area of product design concentrate on the increase of consumer acceptance by configuring the product based on the product and the customer. As PSS has becoming the trend in industry, the researcher expects to plant the idea of PSS nationally in Malaysia. The acceptance will be measured from the variables; the perceived by customer, end-user involvement, perceived relative advantage, reciprocal trust factor, managing expertise and perceived behaviour control. The researcher fills the gap study of PSS acceptance by the consumer. To construct the theoretical framework researcher build in based on UTAUT, Roger’s Theory, TAM, and TPB. Descriptive research is used. The sample uses 200 respondents to gain sufficient size to warrant statistical analysis. The data is gain from the result of questionnaire that has been distributed at the area of Malacca town. So it is consider the researcher used primary data from the questionnaire analysis result. The study generates data analysis by using SPSS for both pilot testing and actual survey. In order to identify the correlation of the objective and variable, researcher analysed based on t-distribution table and compared the value from the table and the value from the analysis result. To conclude the study, researcher includes the discussion, limitation, implication, and recommendation in the final chapter.

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